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Global vegan company invites public to back plant-based brands


Ōtautahi – A holding company that solely invests in plant-based ventures is inviting public investment and support for all things plant-based.

Vegan investment portfolio Kale United is inviting the general public to help invest in vegan and sustainable businesses.

The Swedish holding company is reportedly Europe’s only all-vegan portfolio. This latest invitation coincides with a £UK1.5m investment from institutional investors.

Måns Ullerstam started Kale United in 2018 and he made the decision to create the company after struggling to find an all-vegan vehicle to invest his savings.

The company has so far raised around £UK4.3million from more than 600 investors in 30 countries.

Transitioning to a plant-based diet is the most effective investment in mitigating the global carbon footprint. Kale wants to make sure the investment opportunity is accessible to all.

One of the latest investors in Kale United is the UK-based IP Group. The group invests in solutions to create a regenerative and sustainable world.

Meat and dairy represent about one-third of the world’s climate challenges. That’s why companies are inspired by Kale United’s business and its ambition of lowering thresholds for all to help in making the world a more sustainable place.

Kale United has invested in a number of plant-based companies, including Heura Food, Oatly, and Beyond Meat.

It recently invested in Brandplant, a plant-based distributor that works with brands like VFC, Vantastic Foods, and PLAYin CHOC.

This is part of Kale United’s strategic plan to solve distribution of plant-based brands. They are also looking forward to taking Brandplant’s brands to the Scandinavia.

Meanwhile, his video from Eating Our Way To Extinction takes a deep dive into the dark side of the global salmon farming industry.

The feature-length documentary looks at the environmental and animal welfare consequences of the food we eat. In the seafood sector, for example, some salmon farms are rife with lice infestations and pollutants, harming local wildlife and ecosystems.

The film sends a simple yet impactful message by uncovering hard truths about what might be the most pressing issue of our generation: ecological collapse.